By Britni Farber, Beauty Editor
As far as designing a gorgeous head of hair- Nikki Terranova, stylist at The Alex Roldan Salon (found within the luxury hotel The London-West Hollywood) is flawless when it comes to meeting the demands of her loyal clientele in the city of Los Angeles. Over our time together, we talked about whats big in hair coloring and the one look that is here to stay.
According to Terranova, natural is now. The bohemian trend in Los Angeles has been increasing in popularity over the last few years. With formal updos and very polished “cookie cutter” looks fading, what is found on the red carpet events? “Loose curls! Loose curls are always fresh and here to stay. They make you look younger. Also, texture- from fish tails, braids, anything that is bohemian and versatile. Bobby pins are also becoming a big accessory in styling.”
What is on her plate as far as coloring goes? “The Ombre, everyone wants the Ombre. The coloring technique parallels the natural progress of your hair as it grows out. From dark to light, the subtle progression looks natural. Natural is in, natural is gorgeous.”
Specifically what are you telling your clients that coincides with the ‘natural is now’ trend? “Hair dressing is creative, but you have to see beyond the mechanical aspect. Do your job with a purpose, have fluidity with your movement and the products should follow suit. My suggestion? Less is more. The fewer products you can use in your hair, the better.”
What products are in demand for keeping colored hair healthy? “Moroccanoil. Everyone wants Moroccanoil. The bohemian trend with the Ombre requires that people go lighter, sometimes more than others. Moroccanoil really seals and protects the ends. ”
How about her “go-to” product to create those infamous loose curls? “Matrix Vavoom Hairspray. Its light enough with a good hold and it is never crunchy.”
As Terranova busies herself with clients like Paris Hilton, she notes that the key element to being a celebrity stylist and gaining customer loyal is consistency and communication. “In order to give someone a personalized service [and still keep up with what is current in LA], you cannot always follow every trend to a ‘T’. You have to be yourself as a hair dresser but also know who your clients are [as a person]. They have to invent themselves and it is up to me to creatively make it work.”
It is no surprise that someone like Nikki would find herself the luxe boutique style salon set in one of Hollywood’s hottest hotels. Not only does her daily routine throw her into the heart of it all, but it also serves a purpose, leaving a long list of family-like dedicated clientele, happy.
Photo provided by Nikkie Terranova.