Abercrombie KIDS
Established in 1998, abercrombie, the younger sibling of Abercrombie & Fitch (A&F), is the kids’ version of this popular All-American brand. Stores are filled with vintage-inspired styles that bring to mind a chilled-out take on East Coast prep. With a company-defined “classic cool” vibe, abercrombie is an ace at targeting its tween-based market. As rings true with A&F, the Moose logo marks much of the collection, while graphic tees and fleece pretty much rule. Looks are a blend of rugged plus athletic with a touch of playful mischief mixed in. Items boast plenty of plaid polos and striped henleys for “Guys,” while lighthearted lace camis and cheerful floral dresses add to the basics for “Girls.” abercrombie’s signature Phelps cologne and Emerson perfume are much-admired for their spirited scents. Store locations are in the United States, Canada and Italy. Besides A&F, the company’s two other concepts include Hollister Co. and Gilly Hicks. Headquarters are based in New Albany, Ohio.
Spaces at abercrombie stores are well-designed with connecting rooms featuring lighted alcoves and table displays. Creams, navy blues and dark woods are prevalent and radiate a cozy and effortless attitude. Similar to A&F, dance/pop music blasts while the brand’s signature fragrance blankets the energetic environment. Walls are adorned with black-and-white photographs that capture the lively innocence of young models.
As part of the company’s A&F Cares program, a partnership with Room to Read helps to bring a library of books to students in Vietnam, as well as provides construction of schools, development of language labs and scholarships for girls. Humanitarian projects including diversity and inclusion, human rights, grassroots philanthropy and sustainability are also corporate priorities.
Fans of abercrombie can listen in online by clicking on the A&F Radio tab where streaming tunes heard in stores play away. For non-stop scoop on what’s hot now, customers can also subscribe to the company’s weekly e-mail updates on looks, events and special promotions.
With near-future plans to develop its first domestic flagship location on New York’s Fifth Avenue, abercrombie’s retail success is far from kids’ play.
For more information, please visit www.abercrombiekids.com
