Ann Taylor LOFT
An off-shoot of the more refined Ann Taylor brand, Ann Taylor LOFT delightfully appeals to a more laid-back lifestyle whether at work or play, with clothing that is easy-to-wear and even easier to love. LOFT offers feminine, yet unfussy fashions in its 510 stores, as well as through its impressive online shop. Collections feature stylish looks that are versatile and inspired by classics. Ann Taylor Stores Corporation began in 1954 and is the umbrella for all Ann Taylor, Ann Taylor LOFT, Ann Taylor Factory and LOFT Outlet stores.
Ann Taylor LOFT interiors are brightly lit and well-organized according to category or hue. Center section tables display just-arrived designs that are on promotion, with the entire (and abundant) sale section towards the back of the store. Petite selections are plentiful and encompass almost a quarter of the floor. Jewelry is displayed upfront, along with fashion sunglasses, while shoes and handbags are integrated into ensemble presentations throughout the store.
LOFT has a knack for designing separates that transition wonderfully whether as a dressier style for work or carefree attitude for weekends. LOFT’s beauties include Blouses & Tops, Sweaters, Dresses, Pants, Denim, Skirts, Jackets, Suits and Lounge wear, as well as accessories like belts and scarves that perfectly complement any given look. Pieces are positively interchangeable with fluid colors systems making for excellent mix-and-match possibilities. The well-tailored pieces are constructed of cotton, silk and merino wool fabrics. LOFT’s bottoms are ever-popular with Ann, Marisa and Julie as the brand’s virtually customized pant fits. Denim demands attention with Slim, Boot, Curvy Boot and Flare cuts in a variety of hip washes. Making its mark on the style scene, some of the chicest fashion magazines on the market regularly feature LOFT’s up-to-the-minute fashions as must-have “steals.” (LOFT also targets the modern mother-to-be with its exclusive Maternity collection available online only.)
One way to shop smart is through LOFT Loves Teachers. This signature program invites educators to join for free and receive benefits like 15% off every full-priced, in-store purchase, as well as enjoy specialty offers and opportunities to earn benefits for the classroom. Plus, online perks such as the LOFT Forum and Style Guide are targeted to teachers who can discuss hot school topics while sharing fashion sense. As part of LOFT Cares, LOFT Loves Teachers supports national women’s and children’s organizations dedicated to health and education. To date, the company has pledged $50,000 in grant funding to the Kids in Need Foundation Teacher Grants Program which is available to members.
With tasteful, contemporary fashions deeply rooted in value and quality, LOFT delivers styles that are worthy of a designer’s touch, yet only look expensive.
For more information on Ann Taylor Loft, visit www.anntaylorloft.com
