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Founded in 1989 by French-born designer Max Azria, BCBGMAXAZRIA has today become one of America’s most adored brands of fashion for women. BCBG, as it’s popularly referred to by loyal followers, is an acronym based on Parisian slang “bon chic, bon genre,” meaning “good style, good attitude.” Known for its chic dresses, the brand also features casual wear and accessories, including the coveted footwear and handbag collections. Styles are edgy yet feminine, and embody a magnificent mix of European sophistication with American elegance.
At BCBG, runway fashions are expertly interpreted for street, catering to every modern girl’s inner fashionista. Across its clothing categories, designs are bold in silk, cashmere, lace, velvet and jersey. Offset by beautiful hues of plum, sapphire, forest green, coffee brown and, of course, black, tonal colorblocking, stripes and urban textures add to the brand’s smart style.
Hollywood A-listers like Sharon Stone, Halle Berry, Demi Moore, Angelina Jolie, Kate Winslet, Victoria Beckham, Alicia Keys, Fergie and Catherine Zeta-Jones have been spotted on the Red Carpet donning the exclusive collections of Max Azria Atelier (couture gowns), Max Azria and Herve Leger. Ever the innovator with a knack for cornering all ends of the fashion spectrum, Azria also created BCBGeneration, a young contemporary collection and most recently collaborated with tween queen Miley Cyrus to launch a junior line for Wal-Mart called Miley Cyrus and Max Azria.
Shop BCBG’s web site, and you’ll feel as if you entered into a garment district designer showroom-no VIP pass necessary! New Arrivals, Dresses, Clothing and Accessories have layered tiers upon which to select from, while Style Finder clues you in on up-to-the-minute must-haves. Most convenient are the ways to shop: By Event, Collection or Catalog. Want to play fashion plates? Go to Create Your Look where you can literally click and drag your way to gorgeous.
BCBG supports a well-diversified group of organizations like A Window Between Worlds, a nonprofit dedicated to using art to help end domestic violence, as well as Planet Hope, Susan G. Komen For the Cure and The Whitney Museum of American Art.
With the designer’s initial dream “to make women look and feel beautiful,” we couldn’t agree more that it came true with BCBGMAXAZRIA.
By Suzanne Petrizzi
What's new with BCBGMAXAZRIA*
* All offers are for a limited time only and subject to change. Offers may not be valid in all store locations. Call or visit your nearest store for complete offer and/or event details.
Style Cabana is not affiliated with this Brand.