United Colors of Benetton
Italian clothing brand United Colors of Benetton, or simply Benetton, is known and loved the world over for it’s vibrant color palette and exceptional quality. Known for its progressive and eye catching advertising campaigns, Benetton has emerged as one of the more distinctive European name brands.
The company purveys men’s, women’s and children’s apparel and accessories at an accessible price point-unlike many other Italian designers. Classic styles reign at Benetton, but each season promises a trendy twist. Think polos in the season’s hottest colors, cashmere sweaters emblazoned with a saying or message, and button up shirts in patterns a la mode. The fact that Benetton stores can be found in over 120 countries worldwide attests to the popularity of the brand’s wares.
In addition to maintaining a dedication to producing fine apparel, United Colors of Benetton strives to improve social communication amongst young people from around the globe. The company does this by offering one-year study grants to young artists at the The Benetton Group’s social communication research center in Treviso, Italy. Through design, photography, video, music and publishing, ideas are exchanged and cultural ties are formed. Who wouldn’t want to shop at a company that not only offers sophisticated style but also encourages the interchange of global ideas?
