Christian Dior
Christian Dior was the most influential French fashion designer of the 40s and 50s, and possibly of all time. It is believed that he dominated fashion post WWII, his pieces growing out of the need to create something beautiful to look at after years of war, violence and hardship. From this desire came lines that were tremendously feminine, but also strong. These were items that exemplified the new housewife-capable, kind women who both created happy homes for their family and ran the homes while their husbands had been away at war. The clothing was made up of lush fabrics, soft shoulders, small waists and flowing skirts. These highly regarded collections would be deemed the “New Look” of Christian Dior.
Dior’s success continued and his line grew. In the 50s, Christian Dior was the largest and most efficient haute couture house in all of Paris. North American clients such as Hollywood stars, New York socialites and department store buyers made up the biggest percentage of Dior’s clientele, each rushing to see the newest and best couture out there. When the designer passed away in 1957, it was the young Yves Saint Laurent who initially helped keep the line afloat after Dior’s unexpected death. Subsequent designers have helped the Dior label maintain its original integrity, while keeping it relevant and current in today’s society.
Dior currently operates 160 boutiques worldwide. The Christian Dior clothing is sold exclusively in the Dior stores. Specialty retailers such as Neiman Marcus and Saks Fifth Avenue carry licensed Dior eyewear, lingerie, ties, perfumes and other accessories.
