H&M
Though H&M carries clothing similar in design to Charlotte Russe and Forever 21, what sets it apart from similar stores is its wider range of products and prices, larger stores and larger celebrity clientele base. H&M also carries clothing options for the more adult crowd, as well as for men and children and even maternity and cosmetic lines for women. Ultimately the store caters to just about anyone who loves fashion, or just wants to purchase a couple trendier pieces to spice up their already chic wardrobe.
In order to provide exceptional prices to its customers, H&M has an extremely solid business plan. This plan includes having a design department on staff to create their collections, keeping as few middle-men in the picture as possible, buying in volume and having an extensive, in-depth knowledge of design, fashion and the materials required to create exceptional clothing. The company also strives to stay on top of the market ensure that the end product is produced under the best working conditions possible and with the least environmental impact.
Customers who walk into an H&M store can expect to be met with innovative style, quality garments and exceptional customer service. There are currently over 2,000 H&M stores worldwide, and the company has the intention of increasing the number of stores at least 10% each year.
