Hugo Boss
Founded in 1923, Hugo Boss AG is a well-respected fashion empire based in Metzingen, Germany. Owned by the Valentino Fashion Group, the company’s initial success began with the Hugo Boss suit which continues to flourish as the high-end standard in stylish menswear.
Hugo Boss has two primary brands, BOSS and HUGO. Under the BOSS label is BOSS Black, a versatile line of elegantly updated classics for business, evening and casual occasions, and BOSS Selection, a top-tier collection featuring premium materials and the finest handcrafted design details. BOSS Orange offers a varied mix of trendwear, while BOSS Green is solely dedicated to the sporty set. HUGO aims to appeal to the fashion-conscious consumer, featuring ultramodern creations often seen on the runway. Offerings throughout the various collections include Shoes, Bags, Accessories, Eyewear, Watches, Fragrances, Bodywear and Skincare. While the main focus is menswear, Hugo Boss also has sought-after collections for women that have gained popularity in recent years and are available in select locations.
Envision Euro-sleek with washes of cream, black, silver and gray and these are the upscale elements of a Hugo Boss store. Collections are arranged with precision and concisely organized according to brand. Blonde wood built-in shelving houses impeccably folded dress shirts, while more casual finds hang from lighted insets along walls. Modish leather seating is strategically set throughout the store, with ebony wood and glass displays showcasing the season’s latest clothing and accessories.
Taking luxury to the next level is BOSS Selection’s exclusive TAILORED LINE collection of suits, shirts and ties. Catering to the most discriminating menswear connoisseur, these contemporary designs are made of the finest fabrics and reveal an unparalleled artisanship. The TAILORED by Appointment service offers private consultations in select retail stores.
Progressive in its roots, Hugo Boss engages in a myriad of efforts to help sustain the environment including building with “intelligent” architecture, shipping by sea versus air, implementing low-energy lighting systems and using materials and finishes that are considered ecologically clean. The company’s outreach also extends to supporting community organizations such as UNICEF, collaborating with the arts through the Guggenheim Foundation, as well as standing behind such animal rights efforts as buying Merino wool from cruelty-free sheep farms.
Attention to detail is what sets apart the boys from the men and Hugo Boss nails it. Personal shopping is ideal for the man-on-the-go and with the Hugo Boss online appointment-maker, looking your personal best has never been more effortless. Adding to this concept, the Hugo Boss Online Store will be opening in the United States in 2010. In the store, an on-site tailor provides complimentary custom alterations on everything from casual trousers to formalwear.
The peerless designs of Hugo Boss strike a precise balance between modern masculinity and redefined elegance in a gentleman’s world.
For more information, visit www.hugoboss.com
By Suzanne Petrizzi
