Lucky Brand
Peace, love and rock n’roll-with a dash of humor-define the Lucky Brand. Founded by lifelong friends Gene Montesano and Barry Perlman, the first order of Lucky Brand jeans was sold in 1990. Today the clover-logoed company, which is rooted with a nostalgic American feel, has both a cult and star following. Lucky Brand creates premium denim, sportswear, outerwear, tee shirts, activewear, dresses, jewelry, fragrances and accessories for women and men, as well as mini mod versions for babies and kids. Designs are definitely evocative of the 1970s hippie-bohemian movement but with a retro-chic flair. Freestyle florals, tie-dyes, beading, fringe and patchwork accents prevail, while more trendy tattoo and henna-inspired prints are abundant in most collections.
Lucky Brand jeans are the footloose-and-fancy-free fashion staple of the store with more rinses, finishes and details than any full-service car wash could offer. Unzip any pair of these jeans and you’ll get a peek at “Lucky You.” Really, though, the strategic placement of this amusing phrase on the fly was a big-time gamble for these jean-makers. Those whimsical words soon became Lucky Brand’s trademark and today, the denim is in high-demand as an American favorite. From bellbottoms to bootcuts and skinnies to straights, these jeans groove with versatility and are made to fit a multitude of sizes and shapes—including hot mamas-to-be-from ages 16-60. (Lucky even offers an online exclusive “X Long” length, for supermodel types.) With no two jeans exactly alike thanks to distinct styling, each pair feels custom-designed.
Little shoppers love Lucky, too. Babies are bouncing for Buddha-adorned onesies and rainbows of love, while bigger kids crave cool tees sporting peace, go green and rock star messages. Lucky’s vintage-inspired jeans are hip kiddie couture with various styles and washes available in pint sizes. Proud parents can submit their Lucky-clad kids’ photos to the company’s web site, where the “Bulletin Board” boasts these stylin’ baby faces.
King among the Hollywood crowd, Lucky Brand has been spotted both on and off the set. Not only are A-listers like Brad Pitt, Halle Berry, Gwyneth Paltrow, Will Smith, Salma Hayek, Vince Vaughn, John Travolta and Sandra Bullock passionate about Lucky on a personal level, but wardrobe departments of movie studios collaborate to bring these looks to the big and silver screens. Celebrities are also significant supporters of The Lucky Foundation, which is committed to offering hope to disabled children and since 1996 has raised approximately $6 million. Talk about star power!
Authentic and inspirational, Lucky Brand goods are available in over 220 of its retail and outlet stores, select high-end department and specialty stores, as well as in Canada, Asia and the Middle East. Call it good fortune or just fate, but it’s never been easier to get Lucky!
For more information visit www.luckybrand.com
By Suzanne Petrizzi
