MAC Cosmetics
Originally a concept popular among an inner circle of professional make-up artists, fashion models and celebrities, MAC Cosmetics (Make-up Art Cosmetics) was founded in 1985 and today is a subsidiary of the Estee Lauder Companies. MAC delivers the ultimate in cosmetics with an edge and has become a cult-favorite around the world. With religious roll-outs of luxurious limited editions and constant campaigns promoting social and cultural awareness, MAC Cosmetics raises the bar as a respected beauty brand loved by many.
Step into a MAC store and bask in the sensational spectrum of make-up and skincare products that awaits. Interiors are modern and sleek with a prominent black-and-white theme throughout. Displays are striking and organized according to product, while testers are abundant. You’ll find a mini replica of this design at select department stores, where the MAC counter is typically the one inundated with a crowd. MAC’s employees are considered artistic consultants and have years of intense training under their make-up tool belts. These talented artists are customer-driven and on hand to help achieve any girl’s personal beauty best.
With high-shine lip glosses, vivid rainbows of shadows, silken fluid foundations and an overall ultra-glam factor, MAC products are decidedly addictive. Collections run the gamut for eyes, lips, face and nails, while an assortment of mod-bottled fragrances can be a finishing touch. Pro-inspired brushes and essentials like containers, tools and applicators allow for maximum precision and performance. A few MAC favorites with a relentless following are the Lipglass, Studio Fix foundation, Fix + spritzer, Fluidline eyeliner and Mascara X.
In 1994, MAC launched its first Viva Glam lipstick with 100% of the selling price going to the MAC AIDS Fund to support men, women and children living with HIV and AIDS. Since then, the company has never looked back and debuted several more Viva Glam Lipsticks and Lipglasses, with various high-profile celebs endorsing these powerful campaigns. With dedication like this, giving back has never been so gorgeous…and it doesn’t stop there. MAC’s signature color may be black but it’s been going green for years now. With the Back to MAC recycling program, just return six empty MAC primary packages-lipstick tubes, blush compacts, etc.-and pucker up to a free lipstick of your choice!
We all know trying on the make-up is half the fun, but should you need to shop MAC online, you will not be disappointed. It is here where you can meet MAC’s pros, see their work in action with how-to videos, as well as chat live with artists who are downright gifted when it comes to the wonderful world of make-up.
Available in over 50 countries across the globe, MAC Cosmetics is a most influential company and has definitely made its beauty mark.
For more information, visit www.maccosmetics.com
By Suzzane Petrizzi
