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Pretty things that sparkle have always been what dreams are made of. In the late 19th century, Daniel Swarovski founded his namesake crystal company in Austria, weaving those glittery fantasies into reality. Design-meets-fashion flawlessly as Swarovski, the world’s leading producer of cut crystal, offers visions of en vogue jewelry, handbags, watches, fashion accessories, home accents, figurines and wedding pieces. Step into any Swarovski boutique and it’s as if you’ve entered a glass menagerie of magnificence. Luxurious, deep blues set against shimmering glass cases surround you, bringing these mesmerizing crystal creations to life.
The sky is the limit for Swarovski with precision-cut facets of couture colors that stun. Reflective, over-the-rainbow hues like Crystal Moonlight, Mint Alabaster, Rose Water Opal, Purple Velvet, Siam, Black Diamond and Jet captivate. Crystal Aurore Boreale, a Swarovski exclusive featuring unrivaled iridescence, was inspired by the Northern Lights and first created in the 1950s in collaboration with Christian Dior.
Perhaps the most celebrated pieces are those of Swarovski’s jewelry line which first hit the fashion scene in 1977. Collections range from classic cool to ultra-trendy, and feature every bauble imaginable. Think daring, domed rings pave set with hundreds of petite crystal rhinestones to larger-than-life necklaces boasting bold rocks that glimmer, shimmer and shine. These bejeweled beauties are timeless trendsetters and are seen on fashionistas everywhere—from sassy city girls to red-carpet divas.
Another must-have is the evening bag by Swarovski which flashes with a refined, yet decadent flair. So loved are these luxe clutches that celebs just can’t seem to attend an awards show without them! Many of the handbag designs feature Swarovski’s signature Crystal Mesh, a metallic and fluid fabric adorned with tightly-woven crystals which emerged onto the fashion circuit in 1993. Top designers adore working with the magic of Crystal Mesh. For ultimate access to Hollywood glamour, the limited-edition pieces in the ATELIER SWAROVSKI collection are collaborations with revolutionary designers and are featured in fashion shows and on screen.
Feeling artistic? Swarovski CRYSTALLIZED lets you design personalized jewelry, accessories and clothing with an enticing selection of loose crystal beads, fancy cuts, sew-on stones, tattoos and transfers, as well as non-crystal elements like glass, feathers and semi-precious gems. With any of these hip kits available at Swarovski’s online shop, you’ll have the perfectly posh materials to create your own look-at-me masterpiece.
So completely chic-from runway to street-Swarovski’s innovative and avant-garde crystal designs bedazzle with distinction and simply put, are just brilliant. Visit www.swarovski.com
By Suzzane Petrizzi