Yves Saint Laurent
Founded in 1961, Yves Saint Laurent returned to the top end of the luxury goods markets after being acquired by the Gucci Group in 1999. The collections include women’s and men’s off the rack designs, shoes, handbags, as well as women’s and men’s accessories and features a combination of graceful, top-quality fabrics and polished and discreet but identifiable details. Customers of YSL are generally contemporary women with an enthusiastic sense of assured style and men who opt for an individualist look and style and don’t mind a little feminine influence.
Yves Saint Laurent also created Yves Saint Laurent Rive Gauche boutiques, which caters to working individuals who crave the brand but are perhaps a little less financially well-off than some of their counterparts. The brand paved the way for other couture brands, such as Vera Wang, to make their luxury labels accessible to a wider public.
The brand – which was also the first Couture house to launch – is present in the most prestigious boutiques and department stores worldwide. It can also be found in Paris, New York, London, Milan, Hong Kong and Tokyo. Learn more at www.ysl.com.
