By Jessica Abercrombie
Offering women’s designer swimwear and accessories, Everything But Water celebrated the opening of its Kierland Commons store in Scottsdale, Ariz., on March 17. The Kierland store is the first in its region to introduce the fabulous design concept that offers clients a luxuriously tailored shopping experience.
The resortwear shopping destination features a lavish Bikini Bar inclusive of swimwear and accessories designed by Juicy Couture, Michael Kors and Nanette Lepore among a variety of others. The Bikini Bar also comes complete with fashion-expert sales associates who work with clients to select the perfect resort outfit that is both stylish and flattering.
Lilly Dellasanta, Store Manager of Scottsdale’s Fashion Square Mall Everything But Water, said that the opening, which offered complimentary island cocktails, beach-themed hairstyling by Etch stylists and custom designed threaded bracelets, was wonderfully successful.
“The overall response has been amazing and we are super excited to have our new store concept out here and we are excited to offer our clients and customers exceptional fit and a variety of designers,” she said.
Detailing the exclusive Bikini Bar, Dellasanta emphasized the importance of the personalized fit sessions that allow for style experts to work with clients one-on-one to get a good idea of the swimwear that makes each client feel comfortable and confident.
“The Bikini Bar is a concept we came up with to stylize and showcase different designers and different styles,” she said. “It’s something for our customers to easily shop and get expert fit advice from our style experts and just bring something special to the community around us.”
In addition to the launch of the Bikini Bar, Everything But Water has created Bride to Beach, which is set to launch at some point in the next few months. Bride to Beach caters to the bride to be with bridal party fittings for both the bride and her bridesmaids, creating an excitingly memorable experience.
With beach and pool weather in full swing, take your golden gams over to the nearest Everything But Water store or visit them online at www.everythingbutwater.com. Life is fun in the sun, especially when you look and feel glamorous!