By Jessica Abercrombie
With the revival of retro in full swing, this season’s swimsuit fare consists of vivacious neons, bold prints and fabulously feminine looks. Defining the trends in swimwear, designers Rebecca Virtue for Becca, Betsey Johnson, Trina Turk and Amahlia Stevens for Vitamin A feature fresh designs that are perfect for revealing that gorgeously sculpted swimsuit bod.
According to Lilly Dellasanta, Store Manager of Scottsdale’s Fashion Square Mall Everything But Water, sporting skirted bottoms, bra-style tops and bright pops of vivid hues and patterns is the most popular summer trend. Of the clients who shop at her EBW store location, designers like Becca and Betsey Johnson provide the most stylish and accommodating swimwear options.
“Becca, is a really strong vendor for us because she caters to women of all ages – from spring breakers to women who are hanging out at the pool with their kids,” said Dellasanta, who has been in the swimwear retail industry for five years. “Betsey Johnson offers a more unique style for someone looking for something sassier or a little flirtier.”
Dellasanta mentioned that when accessorizing swimwear, her clients prefer to embellish their ensembles with neon, monochrome bracelets, which can be found in an array of vivid hues, including orange, green, blue, purple and pink. The plastic bangles allow for layered wearability on land or water and are the perfect way to add a touch of style to swimwear garments.
Whether daydreaming by the pool about lounging on the beach in Tahiti or literally soaking up the sun on the white sands of a remote tropical destination, make the most important summer decision about what type of swimwear to don rather than how much SPF to put on. Have fun in the sun and look fabulous doing so!
